Saturday, December 18, 2004

Ads to be allowed on community radio in India

Ads to be allowed on community radio:

"The draft guidelines for popularising community radio in India, which was submitted to the government last week, recommended extending community radios beyond educational institutions, besides permitting advertisements for a maximum of five minutes per hour, a senior official said here today."

"Advertisements have been restricted to avoid unhealthy competition with the commercial radios," said Rakesh Kakkar, addressing a valedictory session of a six-day, international workshop for community radio station managers, organised by the Commonwealth of Learning, UNESCO and the Anna University here. Kakkar is advisor (broadcasting), to the Telecom Regulatory Authority of India.

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